Hilary Greenbaum is a New York-based creative director, designer, writer, and educator. From 2012–2026, she led design and brand creative at the Whitney Museum of American Art. Since 2019, she also directed the creative strategy and execution of the Whitney Biennial brand.
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Whitney Biennial 2026 Wheat Paste Posters. With Juan Aranda and Lydia Chodosh. Photograph by Timothy Schenck.
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Whitney Biennial 2026 Social Media Animations. With Juan Aranda and Lydia Chodosh.
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Whitney Biennial 2026 Exhibition Title. With Jon Gorman. Photograph by Fillip Wolack.
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Whitney Biennial 2026 Promotional Tickets. Photograph by Jens Mortensen.
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Whitney Biennial 2026 Digital Out of Home Advertisement. With Juan Aranda and Lydia Chodosh. Photograph by Timothy Schenck.
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Whitney Biennial 2024 Social Media Advertisement. With Sasha Fominskaya. Artwork by Diane Severin Nguyen. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Wheat Paste Posters. With Sasha Fominskaya. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Museum Map. With Sasha Fominskaya. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Admission Tickets. With Sasha Fominskaya. Photograph by Jens Mortensen. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Building Activation. With Sasha Fominskaya. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Print Advertisement. With Sasha Fominskaya. Photograph by Jens Mortensen. Photograph in gallery by Ryan Lowry. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Digital Out of Home Advertisement. With Sasha Fominskaya. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Retail Tote Bag. With Juan Aranda. Photograph by Jens Mortensen. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 All Ages Activity Guide. Photograph by Jens Mortensen. Featuring work by Eamon Ore-Giron. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Wayfinding. With Jon Gorman. Photograph by Timothy Schenck. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Homepage Animation. With Sasha Fominskaya. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Film Program. With Vada Ortiz. Photograph by Jens Mortensen. 🏆 New York Design Awards Finalist.
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Whitney Biennial 2024 Not Work Related Retail Collaboration. Photograph by Timothy Schenck.
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Whitney Biennial 2022 Out of Home. With Francesca Grassi and Gene Hua. Photograph by Timothy Schenck. Featuring work by Pao Houa Her. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Opening Event Invitations. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Print Advertisement. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. Featuring work by Rebecca Belmore. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Digital Advertisement. With Francesca Grassi, Gene Hua, and Jon Gorman. Photograph by Timothy Schenck. Artwork by Pao Houa Her. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Tote Bag. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Staff Button. With Francesca Grassi and Gene Hua. Photograph by Timothy Schenck. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 “Black and White” Cookies. With Francesca Grassi, Gene Hua, and HoSeok Lee. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Print Advertisement. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. Featuring work by Awilda Sterling-Duprey. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Exhibition Guide. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Wall Mural. With Francesca Grassi and Gene Hua. Photograph by Timothy Schenck. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Membership Direct Mail. With Francesca Grassi, Gene Hua, and Nazli Ercan. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2022 Staff Lanyard. With Francesca Grassi and Gene Hua. Photograph by Jens Mortensen. 🏆 Silver by New York Design Awards.
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Whitney Biennial 2019 Wayfinding. With Virginia Chow. Photograph by Timothy Schenck.
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Whitney Biennial 2019 Print Advertisement. Photograph by Jens Mortensen. Featuring work by John Edmonds. 🏆 New York Design Awards. 📖 Creative Review Magazine.
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Whitney Biennial 2019 Street Pole Banners. Photograph by Timothy Schenck. 🏆 New York Design Awards. 📖 Creative Review Magazine.
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Whitney Biennial 2019 Opening Event Invitation. Photograph by Jens Mortensen. Featuring work by Curran Hatleberg. 🏆 New York Design Awards. 📖 Creative Review Magazine.
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Whitney Biennial 2019 Print Advertisement. Photograph by Jens Mortensen. Featuring work by Agustina Woodgate. 🏆 New York Design Awards. 📖 Creative Review Magazine.
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Whitney Biennial 2019 Direct Mail. Photograph by Jens Mortensen. Featuring work by Blitz Bazawule. 🏆 New York Design Awards. 📖 Creative Review Magazine.
Her typographic concept for Sixties Surreal promoted a conceptually rigorous exhibition with an accessible design system across print, digital, and out-of-home channels.
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Sixties Surreal Digital Out of Home Advertisement, 2025. With Faith Kaufman. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Exhibition Title Graphic, 2025. With Juan Aranda. Photograph by Timothy Schenck. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Print Advertisement featuring artwork by Nancy Graves, 2025. Photograph by Jens Mortensen. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Social Media Advertisement, 2025. With Faith Kaufman. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Tote Bag featuring quote from Marisol, 2025. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Digital Advertisement featuring artwork by H.C. Westermann, 2025. With Faith Kaufman. 🏆 New York Design Award Winner and RGD In-House Award Winner.
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Sixties Surreal Poster featuring artwork by Marisol, 2025. Photograph by Jens Mortensen. 🏆 New York Design Award Winner and RGD In-House Award Winner.
Under Hilary’s creative direction, the promotional campaign for Amy Sherald: American Sublime celebrated Sherald’s stunning portraits within the framework of the Whitney’s foundational identity system.
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Amy Sherald Casa Magazine Takeover, 2025. With Yasmin Ali. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Amy Sherald Print Advertisement, 2025. Photograph by Jens Mortensen. 🏆 New York Design Awards Winner.
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Amy Sherald Museum Map, 2025. Photograph by Jens Mortensen. 🏆 New York Design Awards Winner.
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Amy Sherald Print Advertisement, 2025. Photograph by Jens Mortensen. 🏆 New York Design Awards Winner.
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Amy Sherald Digital Out of Home Advertisement, 2025. With Juan Aranda. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Amy Sherald Print Advertisement, 2025. Photograph by Jens Mortensen. 🏆 New York Design Awards Winner.
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Amy Sherald Exhibition Title Graphic, 2025. With Jon Gorman. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Amy Sherald Billboard, 2025. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Amy Sherald Wheat Paste Posters, 2025. With Yasmin Ali. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Amy Sherald Poster, 2025. With Juan Aranda. Photograph by Jens Mortensen. 🏆 New York Design Awards Winner.
She also produced the promotional campaign and experiential installations for Edges of Ailey, a celebration of Alvin Ailey’s enduring legacy.
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Alvin Ailey Building Activation, 2024–2025. Photograph by Timothy Schenck. Photograph of Alvin Ailey by Jack Mitchell. 🏆 New York Design Awards Winner.
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Alvin Ailey Wheat Paste Posters, 2024. Photograph by Timothy Schenck. Photograph of Alvin Ailey by Jack Mitchell. 🏆 New York Design Awards Winner.
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Alvin Ailey Print Advertisement, 2024. With Vada Ortiz. Photography by Jens Mortensen. Photograph of Alvin Ailey by John Lindquist. 🏆 New York Design Awards Winner.
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Alvin Ailey Digital Out of Home Advertisement, 2024. With Jon Gorman. Photograph by Timothy Schenck. 🏆 New York Design Awards Winner.
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Alvin Ailey All Ages Activity Guide, 2024–2025. Photography by Jens Mortensen. Photograph of Alvin Ailey by Normand Maxon. 🏆 New York Design Awards Winner.
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Alvin Ailey Museum Map, 2024–2025. Photograph by Jens Mortensen. Photograph of Alvin Ailey by Jack Mitchell. 🏆 New York Design Awards Winner.
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Alvin Ailey Digital Advertisement, 2024. With Vada Ortiz. Photograph of “Revelations” by Jack Mitchell. 🏆 New York Design Awards Winner.
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Alvin Ailey Building Activation, 2024–2025. With Jon Gorman. Photograph by Timothy Schenck. Photograph of Alvin Ailey by John Lindquist. 🏆 New York Design Awards Winner.
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Alvin Ailey Promotional Postcard, 2024. With Vada Ortiz. Photograph by Jens Mortensen. Photograph of Alvin Ailey by Jack Mitchell. 🏆 New York Design Awards Winner.
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Alvin Ailey Out of Home Activation, 2024. With Keri Bronk. Photograph by Timothy Schenck. Featured photograph by John Lindquist. 🏆 New York Design Awards Winner.
For each exhibition on view at the museum, her department is also responsible for the concept and execution of the wall graphics, from the title to the individual object labels.
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Mary Heilmann: Long Line, 2025–2026. Bilingual graphics for immersive exhibition which featured a hand-painted mural and a variety of sculptural chairs. Photograph by Gus Powell.
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Shifting Landscapes, 2024–2026. Digital label for alternating film program. With Erika Wentworth. Photograph by Timothy Schenck.
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Shifting Landscapes, 2024–2026. Bilingual graphics for a collection-based exhibition which foregrounded how we shape and are shaped by the spaces around us. With Erika Wentworth. Photograph by Timothy Schenck.
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High Wire: Calder’s Circus at 100, 2025–2026. Dimensional title for the centennial anniversary of this iconic wire-based work. With Yasmin Ali. Photograph by Timothy Schenck.
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Ken Ohara: Contacts, 2025–2026. Bilingual graphics for a series of enlarged contact sheets which document a kind of photographic chain letter. Photograph by Timothy Schenck.
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Ken Ohara: Contacts, 2025–2026. Detail of arrow graphic inspired by position indicators on Kodak film and reproduced throughout the exhibition as wayfinding. Photograph by Timothy Schenck.
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Survival Piece #5: Portable Orchard, 2024–2025. Bilingual graphics for exhibition which featured an indoor citrus grove by artists Helen Mayer Harrison and Newton Harrison. Photograph by Timothy Schenck.
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Inheritance, 2023–2024. Bilingual graphics for exhibition which traced the profound impacts of legacy and the past across familial, historical, and aesthetic lines. Photograph by Ronald Amstutz.
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Edges of Ailey, 2024–2025. Bilingual graphics for exhibition which celebrated the life and legacy of Alvin Ailey. With Jon Gorman, Juan Aranda, Faith Kaufman, and Yasmin Ali. Photograph by Timothy Schenck.
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Refigured, 2023. Bilingual panel for exhibition which reflected on interactions between digital and physical materiality. With Sasha Fominskaya. Photograph by Timothy Schenck.
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Whitney Biennial 2024. Bespoke bilingual label for artist Pippa Garner. With Jon Gorman, Juan Aranda, Faith Kaufman, and Yasmin Ali. Photograph by Timothy Schenck.
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In the Balance: Between Painting and Sculpture, 1965–1985, 2022–2023. Bilingual graphics for exhibition from the Whitney's collection. Photograph by Timothy Schenck.
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Wanda Gág’s World, 2024. One of Millions of Cats as integrated into an exhibition about famed children’s book author Wanda Gág. With Sasha Fominskaya. Photograph by Timothy Schenck.
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Ruth Asawa: Through Line, 2023–2024. Custom wallpaper based on an unrealized sketch by the artist. With Erika Wentworth. Photograph by Ryan Lowry.
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Fragments of a Faith Forgotten: The Art of Harry Smith, 2023–2024. Dimensional title. With Jon Gorman. Photograph by Timothy Schenck.
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Flatlands, 2016. Graphics for an emerging artist exhibition which brought together paintings by five artists. Photograph by by Ronald Amstutz. Work shown by Caitlin Keogh.
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Rose B. Simpson: Counterculture, 2023–2024. Exterior panel for outdoor sculpture presentation of five concrete figures. With Faith Kaufman. Photograph by Ronald Amstutz.
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Trust Me, 2023–2024. Translucent title graphic for exhibition. With Jon Gorman. Photograph by Timothy Schenck.
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Andy Warhol—From A to B and Back Again, 2018. Bespoke didactic label. With Liz Plahn. Photograph by Ben Gancsos. Work shown by Andy Warhol.
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Natalie Ball: bilwi naats Ga’niipci, 2023–2024. Trilingual plywood panel for exhibition of sculptural assemblages. With Faith Kaufman. Photograph by Ronald Amstutz.
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2 Lizards, 2022–2023. Lizard footprints created as wayfinding for the presentation of a film which featured two animated lizards. With Gene Hua. Photograph by Timothy Schenck.
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Rachel Harrison Life Hack, 2019. Graphics for the artist’s first full-scale survey. Photograph by Ronald Amstutz.
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Every Ocean Hughes: Alive Side, 2023. Graphics which supported one of a four-part presentation by artist Every Ocean Hughes. With Nazli Ercan. Photograph by Ronald Amstutz.
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Whitney Biennial 2017. Wayfinding graphics based on drawings made by Tiguere Corp for the exhibition catalog. With Virginia Chow. Photograph by Ron Amstutz.
Select exhibitions and performances required her and her team to produce printed ephemera to share additional context or promote further engagement with the work.
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Every Ocean Hughes: Alive Side Program and Insert, 2023. Photograph by Jens Mortensen. Cover drawing by Every Ocean Hughes.
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Harold Cohen: AARON Documentation stamp for plotter drawing images from different periods of the AARON software. With Jon Gorman. Photograph by Timothy Schenck.
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Trisha Baga: Plymouth Rock 2 Brochure, 2012. Photograph by Jens Mortensen.
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Trisha Baga: Plymouth Rock 2 Brochure Interior, 2012. Photograph by Jens Mortensen.
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Ruth Asawa: Through Line Bilingual All-Ages Drawing Guide, 2023–2024. Photograph by Jens Mortensen.
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Dave McKenzie: Disturbing the View Performance Postcard, 2021. With June Yoon. Photograph by Jens Mortensen.
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Laura Poitras: Astro Noise Brochure, 2016. Photograph by Jens Mortensen.
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Laura Poitras: Astro Noise Brochure Interior, 2016. Photograph by Jens Mortensen.
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Stewart Uoo and Jana Euler: Outside Inside Sensibility, 2013. With Kees Bakker. Photograph by Jens Mortensen.
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Anywhere In Time: A Conlon Nancarrow Festival Brochure Cover, 2015. Photograph by Jens Mortensen. 📖 Published in Print Regional Design Annual.
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Anywhere In Time: A Conlon Nancarrow Festival Brochure Essay, 2015. Photograph by Jens Mortensen. 📖 Published in Print Regional Design Annual.
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Anywhere In Time: A Conlon Nancarrow Festival Brochure Program Schedule, 2015. Photograph by Jens Mortensen. 📖 Published in Print Regional Design Annual.
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Anywhere In Time: A Conlon Nancarrow Festival Brochure, 2015. Photograph by Jens Mortensen. 📖 Published in Print Regional Design Annual.
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Dreamlands: Immersive Cinema and Art, 1905–2016 Brochure, 2016. With Virginia Chow. Photograph by Jens Mortensen.
To champion significant moments for the Whitney to a broader audience, Hilary closely partnered with the museum’s Marketing team to create a wide variety of advertising placements.
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Robert Indiana: Beyond Love Print Out of Home Advertisement, 2013. Featuring work by Robert Indiana.
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Henry Taylor Wheat Paste Posters, 2023. Photograph by Timothy Schenck. Artwork shown by Henry Taylor. 🏆 New York Design Awards Finalist.
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Henry Taylor Print Advertisement, 2023. Photograph by Jens Mortensen. Artwork shown by Henry Taylor. 🏆 New York Design Awards Finalist.
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Lichtenstein Window Wrap, 2023. Photograph by Timothy Schenck. Featuring work by Roy Lichtenstein.
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Christine Sun Kim: All Day All Night Print Advertisement, 2025. Photograph by Jens Mortensen. Lettering by Christine Sun Kim.
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Warhol Digital Advertisement, 2018. With Joel Fear. Featuring work by Andy Warhol.
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Warhol Out of Home Advertisement, 2018. With Albert Hicks IV. Photograph by Timothy Schenck. Featuring work by Andy Warhol.
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Hopper’s New York Promotional Scratch-Off Postcard, 2022. Photograph by Jens Mortensen. Featuring work by Edward Hopper.
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Hopper’s New York Print Advertisement, 2022. Photograph by Jens Mortensen. Featuring work by Edward Hopper.
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Institutional Signage, 2023. With Nazli Ercan. Photograph by Max Touhey.
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Institutional Streetpole Banners, 2019. Photograph by Timothy Schenck.
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Art Direction of Laura Poitras: Astro Noise Video Advertisement, 2016. Footage by Sarah Wilmer. With Grey Group. Featuring work by Laura Poitras.
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Assorted Museum Maps, 2022–2023. Photograph by Jens Mortensen.
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Making it Here: New York and the Whitney Biennial Activation of Vacant MTA Retail Spaces, 2024. Installation at Fordham Road station featuring work by Alex Katz. Photograph by Timothy Schenck.
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Making it Here: New York and the Whitney Biennial Activation of Vacant MTA Retail Spaces, 2024. Installation at West 4th Street station featuring work by Jane Dickson. Photograph by Timothy Schenck.
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Making it Here: New York and the Whitney Biennial Activation of Vacant MTA Retail Spaces, 2024. Installation at West 4th Street station featuring work by Jane Dickson. Photograph by Timothy Schenck.
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Animations for Social Media Video Series, 2021. With Gene Hua and Sibylle Hornung.
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Pride at the Whitney Postcard, 2023. With Juan Aranda. Photograph by Jens Mortensen.
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An Incomplete History of Protest Out of Home Advertisement, 2017. With & Partnership. Photograph by Timothy Schenck. Featuring work by Toyo Miyatake.
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Jasper Johns Print Advertisement Proposal, 2020. Featuring work by Jasper Johns.
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Jasper Johns Bus Side, 2021. With Gene Hua. Photograph by Timothy Schenck. Featuring work by Jasper Johns.
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Carmen Herrera: Lines of Sight Print Advertisement, 2016. Photograph by Jens Mortensen. Featuring work by Carmen Herrera.
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Admission Ticket with Visual QR Codes of the Museum’s Richard Artschwager-designed elevators, 2022. With Gene Hua. Photograph by Jens Mortensen.
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New Building Campaign, Out of Home Advertisement, 2015. With Grey Group. Photograph by Timothy Schenck. Featuring staged reproduction of work by Edward Hopper.
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New Building Campaign, Print Advertisement, 2015. With Grey Group. Photograph by Jens Mortensen. Featuring staged reproduction of work by Cindy Sherman.
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New Building Campaign, Out of Home Advertisement, 2015. With Grey Group. Photograph by Timothy Schenck.
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New Building Campaign, Street Pole Banner, 2015. With Grey Group. Photograph by Timothy Schenck. Featuring work by Ed Ruscha.
Hilary also hired, briefed, and art directed a variety of photographers to capture visitor engagement and build a library of experiential photography.
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Documentation of Hire Wire: Calder’s Circus at 100 by Gus Powell, 2025. Featuring work by Alexander Calder.
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Documentation of “Untitled” (America) by Gus Powell, 2025. Featuring work by Jay DeFeo.
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Documentation of 2019 Whitney Biennial by John Francis Peters, 2019. Featuring work by Elle Pérez.
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Documentation of 2024 Whitney Biennial by Ryan Lowry, 2024. Featuring work by Suzanne Jackson.
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Documentation of Edward Hopper’s New York by Ryan Lowry, 2022. Featuring work by Edward Hopper.
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Documentation of Josh Kline: Project for a New American Century by Ryan Lowry, 2023. Featuring work by Josh Kline.
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Documentation of Jasper Johns: Mind/Mirror by Ryan Lowry, 2021. Featuring work by Jasper Johns.
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Documentation of 2022 Whitney Biennial by Ryan Lowry, 2022. Featuring work by Kandis Williams.
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Documentation of no existe un mundo poshuracán: Arte puertorriqueño después del huracán María, by Ryan Lowry, 2022. Featuring work by Rogelio Báez Vega.
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Documentation of visitors at Studio Bar by Ro Agents, 2019.
She and her team treat the Whitney’s youngest constituents to a more playful iteration of the Museum’s identity.
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Calder’s Circus Bilingual Kids Activity Guide, 2025. Photograph by Jens Mortensen.
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Education Staff Shirts, 2015. With Keri Bronk. Photograph by Filip Wolak.
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Christine Sun Kim Bilingual Activity Guide Covers, 2025. Drawings and Lettering by Christine Sun Kim. Photograph by Jens Mortensen.
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Christine Sun Kim Bilingual Activity Guide Interior Pages, 2025. Drawings and Lettering by Christine Sun Kim. Photograph by Jens Mortensen.
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Kids Family Day Activity Sheet, 2018. With Virginia Chow. Photograph by Filip Wolak.
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Jasper Johns Bilingual Kids Activity Guide Covers, 2021. Photograph by Jens Mortensen.
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Jasper Johns Bilingual Kids Activity Guide Selected Interior Pages, 2021. Photograph by Jens Mortensen.
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Sit and Sketch Activity Sheet, 2015. With Virginia Chow. Photograph by Filip Wolak.
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no existe un mundo poshuracán Bilingual Kids Activity Guide, 2023. Photograph by Jens Mortensen.
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Biennial Activity Sheet, 2019. With Nazli Ercan. Photograph by Filip Wolak.
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Whitney Kids Assorted Ephemera, 2015. With Liz Plahn. Photograph by Jens Mortensen.
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Kids Opening Day Brochure, 2015. With Virginia Chow. Photograph by Filip Wolak.
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Human Interest Kids Activity Guide, 2015. Photograph by Jens Mortensen.
Years of collaboration with the Whitney Shop generated hundreds of museum-branded retail products, apparel items, and packaging solutions as well as a customized website.
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New York Capsule Collection Tee, 2023. With Juan Aranda. Photograph by Jens Mortensen.
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Frank Stella Exhibition Poster, 2016.
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Letter Sticker Set, 2017. Photograph by Jens Mortensen.
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“There Are LGBTQIA+ Artists Among Us” Capsule Collection Tee, 2019. Photograph by Timothy Schenck.
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Shop.whitney.org, 2018. With Joel Fear and Ecomitize.
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Letterpress Calendar, 2017. Photograph by Jens Mortensen.
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Hopper’s New York Exhibition Poster, 2022. With Jon Gorman. Photograph by Jens Mortensen.
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Hopper’s New York Tote, 2022. Photograph by Jens Mortensen. ⭐ Worn by Carrie Bradshaw on And Just Like That…
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Cherry Jam Label, 2018. Photograph by Jens Mortensen. Featuring work by Grant Wood. ⭐ Featured in The New York Times
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Responsive W Water Bottle Set, 2016. With Pedro del Corro. Photograph by Jens Mortensen.
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no existe un mundo poshuracán Folded Poster, 2022. Featuring work by Frances Gallardo.
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Emerging Artist Apparel and Packaging, 2018-19. With Virginia Chow. Photograph by Ryan Lowry.
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Assorted Oversized Postcards, 2019. With Nazli Ercan. Photograph by Jens Mortensen. Featuring work by Yayoi Kusama and Roy Lichtenstein.
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“There Are Artists Among Us” Capsule Collection Tee, 2019. Photograph by Jens Mortensen.
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Whitney Craft Supplies Packaging, 2017. With Virginia Chow. Photograph by Timothy Schenck.
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Julie Mehretu Tote, 2021. Photograph by Jens Mortensen.
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Upcycled Whitney Banner Pouch, 2018. With Virginia Chow. Photograph by Jens Mortensen.
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Whitney Retail Product Enamel Pin Set, 2020. With Nazli Ercan. Photograph by Jens Mortensen.
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Whitney Triangle Pencils, 2015. With Liz Plahn. Photograph by Jens Mortensen.
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Art Criticism Page Flags Concept and Design, 2016. Photograph by Jens Mortensen.
And in celebration of the Whitney’s vast collection or in partnership with the Whitney’s Independent Study Program, she led the design of numerous publications.
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Whitney Handbook of the Collection Spine, 2015. Photograph by Karin Jobst. 🏆 Silver Medal, Independent Publisher Book Awards.
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Whitney Handbook of the Collection Front and Back Covers, 2015. Photograph by Jens Mortensen. 🏆 Silver Medal, Independent Publisher Book Awards.
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Whitney Handbook of the Collection Essay, 2015. Photograph by Jens Mortensen. 🏆 Silver Medal, Independent Publisher Book Awards.
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Whitney Handbook of the Collection Section Divider, 2015. Photograph by Jens Mortensen. 🏆 Silver Medal, Independent Publisher Book Awards.
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Whitney Handbook of the Collection Artist Pages, 2015. Photograph by Jens Mortensen. Featuring works by Andrea Fraser and LaToya Ruby Frazier. 🏆 Silver Medal, Independent Publisher Book Awards.
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Whitney Handbook of the Collection Artist Pages, 2015. Photograph by Jens Mortensen. Spread featuring works by Mark Rothko and Ed Ruscha. 🏆 Silver Medal, Independent Publisher Book Awards.
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Where We Are Cover, 2017. Photograph by Jens Mortensen. Featuring work by Elizabeth Catlett.
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Where We Are Introduction, 2017. Photograph by Jens Mortensen.
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Where We Are, 2017. Photograph by Jens Mortensen. Featuring works by Fairfield Porter and PaJaMa.
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Where We Are, 2017. Photograph by Jens Mortensen. Featuring work by John Sloan.
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S/N Front and Back Covers, Whitney Independent Study Program, 2015. With Liz Plahn. Photograph by Jens Mortensen.
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S/N, Whitney Independent Study Program, 2015. With Liz Plahn. Photograph by Jens Mortensen. Featuring work by Cammisa Buerhaus.
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That I am reading backwards and into for a purpose, to go on: Front and Back Covers, Whitney Independent Study Program, 2017. With Liz Plahn. Photograph by Jens Mortensen.
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That I am reading backwards and into for a purpose, to go on:, Whitney Independent Study Program, 2017. With Liz Plahn. Photograph by Jens Mortensen. Featuring work by Silvia Kolbowski.
Since the Whitney relocated to the Meatpacking District in 2015 through 2026, Hilary played an integral role in the strategy, design, implementation, and ongoing evolution and accessibility of the building’s wayfinding, digital, and donor signage.
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Digital Programmatic Signage, 2022. With Gene Hua, Colin Brooks, and Metropolitan Interactive. Photograph by Timothy Schenck.
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Wayfinding Signage, 2015. With Experimental Jetset and Entro. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Wayfinding Signage, 2015. With Experimental Jetset and Entro. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Digital Wayfinding Signage, 2015. With Metropolitan Interactive. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Digital Wayfinding Signage, 2015. With Metropolitan Interactive. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Wayfinding Signage, 2015. With Experimental Jetset and Entro. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Exterior Digital Signage, 2015. With Metropolitan Interactive. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Exterior Signage, 2016. Photograph by Karin Jobst. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Donor Recognition Signage, 2015. With Experimental Jetset and Entro. Photograph by Ben Gancsos. 🏆 Gold by Transform Awards North America 📖 Graphis Design Annual.
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Planter Signage, 2022. Photograph by Timothy Schenck.
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Temporary Covid-19 Wayfinding Signage, 2020. With Jon Gorman. Photograph by Timothy Schenck.
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Temporary Covid-19 Wayfinding Signage, 2020. With Jon Gorman. Photograph by Timothy Schenck.
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Temporary Covid-19 Handwashing Signage, 2020.
She worked alongside Experimental Jetset to launch the Whitney’s institutional identity in 2013, overseeing the design of each application of the new system and planning the phased integration of the release museum-wide.
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Promotional Buttons, 2013. With Experimental Jetset. Photograph by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Stationery Suite, 2013. With Experimental Jetset. Photograph by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Breuer Building Exterior Banners, 2013. With Experimental Jetset and Meg Forsyth. Photograph by Timothy Schenck. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Whitney.org, 2013. With Experimental Jetset and Linked By Air. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Fall Season Opening Events Invitation, 2013. With Experimental Jetset. Photograph by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Membership Promotional Gift, 2013. With Experimental Jetset and Keri Bronk. Photograph by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Assorted Event Invitations, 2013. With Experimental Jetset. Photography by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Admission Tickets, 2013. With Experimental Jetset and Keri Bronk. Photograph by Jens Mortensen. 🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
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Breuer Building Exterior Signage, 2013. With Experimental Jetset and Meg Forsyth. Photograph by Timothy Schenck.🏆 D&AD Yellow Pencil for Integrated Graphics 🏛️ Design Museum in London.
Hilary has also partnered with artists within and beyond the Whitney on bespoke projects in a variety of capacities.
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Happy Birthday exhibition catalog for Christopher K. Ho, 2008. 48 pages. Design and production. Photograph by Jens Mortensen.
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Happy Birthday exhibition catalog for Christopher K. Ho, 2008. Stacks of catalogs as they appeared at the gallery opening.
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Hirsch E.P. Rothko by Hirsch E.P. Rothko paperback memoir for Christopher K. Ho, 2010. Design and production. Photograph by Jens Mortensen.
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Collaboration with Rayyane Tabet for the 2022 Whitney Biennial, 100 Civics Questions from Becoming American, 2022. Design and production. Photograph by Ryan Lowry.
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Collaboration with Rayyane Tabet for the 2022 Whitney Biennial, 100 Civics Questions from Becoming American, 2022. Design and production. Photograph by Ryan Lowry.
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Collaboration with Rayyane Tabet for the 2022 Whitney Biennial, 100 Civics Questions from Becoming American, 2022. Design and production. Photograph by Ryan Lowry.
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“Hippie Drawings” Lettering for Richard Prince’s Monograph, Hippie Drawings, 2006. With Green Dragon Office. Photograph by Jens Mortensen.
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Silkscreened napkin for Andrew Lampert’s SYNONYM FOR UNTITLED, 2013, a dinner-length experimental performance. Design and production. Photograph by Jens Mortensen.
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Additional ephemera in use for Andrew Lampert’s SYNONYM FOR UNTITLED, 2013, a dinner-length experimental performance. Design and production.
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Iconography and typography for a narrative panel within Toyin Oijh Odutola’s exhibition, To Wander Determined, 2017. Photograph by Ron Amstutz.
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Limited edition, spiral-bound Tim Hawkinson exhibition catalog for Nyehaus Gallery, 2007. Design and Production with Helicopter Studio. Photograph by Jens Mortensen.
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Limited edition, spiral-bound Tim Hawkinson exhibition catalog with gatefold and embedded sound chip, 2007. Design and production with Helicopter Studio. Photograph by Jens Mortensen.
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“The Noble Savage and the Little Tramp” folded poster, 2008. Commissioned by Hannah Whitaker for group art exhibition at Mount Tremper Arts. Photograph by Jens Mortensen.
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Green is for Privacy exhibition catalog for Maureen Selwood, 2007. Art direction, design, and production. Photograph by Jens Mortensen.
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Green is for Privacy exhibition catalog for Maureen Selwood, 2007. Art direction, design, and production. Photograph by Jens Mortensen.
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Georg Baselitz exhibition poster for Nyehaus Gallery, 2007. Design and production with Helicopter Studio. Photograph by Jens Mortensen.
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Illustrations for limited edition zine, “Hippy Shit, Vol. 1”, compiled by Bryan Dalton and Alex Harris, 2009.
She developed the identities for the Whitney’s in-house restaurants, operated by Danny Meyer’s Union Square Hospitality Group, and created promotional materials for other local food brands.
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Untitled Stationery, Coasters, and Matchboxes, 2015. With Virginia Chow. Photograph by Jens Mortensen.
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Untitled Signage, 2015. With Entro and Virginia Chow. Photograph by Ben Gancsos.
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Untitled Cookie Packaging, 2016. Photograph by Jens Mortensen.
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Studio Cafe Business Cards, 2015. Photograph by Jens Mortensen.
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Studio Cafe Menu, 2015. With Virginia Chow.
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Studio Cafe Signage, 2015. With Entro and Virginia Chow. Photograph by Ben Gancsos.
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Frenchette at the Whitney Art Direction and Signage, 2024. With Mucca. Photograph by Timothy Schenck.
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Identity and Website Design for Food Journalist and Historian, Josh Ozersky, 2010. With Jason Yovanoff.
From 2007-2012, Hilary designed covers and feature stories on weekly basis for the New York Times Sunday Magazine.
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The Make Believer, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler. 🏆 Merit Award, Society of Publication Design.
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What Are You Really Worth… Cover, 2010. With Design Director Arem Duplessis and Art Director Gail Bichler.
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To Choose is to Lose, 2011. Design and Illustration. With Design Director Arem Duplessis and Art Director Gail Bichler. 🏆 Merit Award, Society of Publication Design.
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A Girl Not Named Sybil, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler.
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Ten Years After the Anthrax Attacks, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler. Collaboration with Tom Schierlitz. 🏆 Gold, Society of Publication Design.
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Break It Up, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler. Illustration commission by Patrick Leger.
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Top Down Information Graphic, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler.
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If Your Life Was a Movie, 2011. With Design Director Arem Duplessis and Art Director Gail Bichler.
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The Pen That Never Forgets, 2010. With Design Director Arem Duplessis and Art Director Gail Bichler. Lettering commission by Ella Puggaard. ⭐ Featured on It’s Nice That.
In 2011, she also wrote a design series on the magazine’s blog called Who Made That? which became a weekly column in the printed magazine and the subject of a special issue.
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Initial blog entries that launched Who Made That? on nytimes.com, 2011.
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Who Made That?—Whoopee Cushion, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Little Trees, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Earmuffs, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Snow Globe, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Lawn Mower, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Butterfly Chair, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Rubik's Cube, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Mini Golf, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.
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Who Made That?—Crash-Test Dummy, 2012. Concept, Design, and Co-Authorship. With Dana Rubinstein, Design Director Arem Duplessis, and Art Director Gail Bichler. Photograph by Jens Mortensen.