The first, and one of the biggest steps of the redesign, was to choose new typefaces.
In order to accomodate for more text, we sought a body copy face that held the same legibility as
Garamond, but would be slightly more condensed. Lyon, designed by Kai Bernau and
Christian Schwartz was a perfect fit. I proposed Esta, a font designed by Dino dos Santos,
for one of our new display faces, and he agreed to provide some additional weights
for our use. After some additional alterations, he decided that he had modified it enough to rename
it in our honor as Nyte. Knockout, designed by Hoefler & Frere-Jones, was the final
addition to the set, which provided a bolder edge. I worked directly on refining the application
of these faces for usage in the entire magazine, especially for the body
copy and for many of the weekly columns.

CROSSWORD PUZZLE
(Before redesign on top left, After redesign on top right)
I worked directly on a number of sections during the redesign, including the crossword puzzle.
I not only incorporated the new typefaces, but also refined the layout and created
a typographic system that would encompass all of the accompanying secondary and novelty puzzles.

CONSUMED COLUMN
(Before redesign on left, After redesign on right)
Before the redesign, Rob Walker‘s “Consumed” column, which discusses marketplace trends
and the cultural implications thereof, was accompanied by a commissioned
illustration. During the redesign, I helped develop a new visual direction for the column which
highlights the factors behind the trends discussed. Each week since then, I have
produced the ‘equation’ that runs down the center of the layout.

ETHICIST COLUMN
(Before redesign on top left, After redesign on top right)
Randy Cohen’s “Ethicist” column offers advice on readers’ moral dilemmas. After over a decade
with the same icon, we decided to refresh the look of the column with a new one.
I worked on developing what the new image could be for that page, and commissioning the
silhouette which resides there now.

ON LANGUAGE COLUMN
(Before redesign on left, After redesign on right)
Since September 2005, the “On Language” column headline has been lettered by a different artist
every week, and we did not want to change that direction. I worked to
update the rest of the column to best support the fluctuating design of the headline.

LETTERS
The letters page is devoted to our readers’ feedback.
The updated design displays a prominent letter as an entry point, and also notes the article
that received the most responses.

Design and silk-screening of poster tryptych for CalArts guest lecturer,
Israeli artist Nahum Tevet. 11 x 18 inches each.

Design and silk-screening of poster set for CalArts guest lecturer,
author Pat Kirkham, who spoke about Saul Bass. Completed with Mike Calvert. 22.5 x 35 inches.

Design and silk-screening of poster for CalArts guest lecturer, author Richard Hertz.
Completed with Matt Waggner. 20 x 30 inches.

She is a professor at NYU’s School of Continuing & Professional Studies,
and has been a guest critic at Pratt Institute. Her work has been recognized by the
American Institute of Graphic Arts, the Society of Publication Designers,
the Type Directors Club, the Art Directors Club, the Society for News Design and
the Output Foundation. Her work has been featured in such publications
as TypoMag: Typography in Magazines, Layout Essentials: 100 Design Principles for Using
Grids and Typography Essentials: 100 Design Principles for Working with Type.
The Art Directors Club also honored her department at The New York Times Magazine
as the Design Team of the Year for their 89th and 90th Annual Awards.

For recent news, you can also find/follow Hilary on twitter: @HilaryGreenbaum.

Photograph by Ian Allen. Site development by John Niedermeyer.

Guest contribution to the first volume of Hippy Shit, an independently
published zine. 10 x 8 inches.

Design and management of The 9th Annual Year in Ideas Issue. The process involved
envisioning the cover concept, commissioning and art directing all printed illustrations and online
animations and designing a layout that could translate easily from the
printed magazine to a unique web experience. Completed with the help of Leo Jung, Leslie Kwok,
Nancy Harris Rouemy and Robert Vargas, and under the art direction of Design
Director, Arem Duplessis, and Art Director, Gail Bichler.

Design and management of the 2010 The Lives They Lived Issue. The last issue of the year,
it celebrated the lives of those who have passed since 2009. Custom monograms
were commissioned from Mother Design for each profile and a new font and grid system were introduced.
Completed with the help of Leo Jung and Erika Lee, and under the
art direction of Design Director, Arem Duplessis, and Art Director, Gail Bichler.

Design and management of the 2010 Education Issue, which focused on the
relationship between education and technology. The process involved developing a custom
aesthetic for the entire issue, including a set of custom patterns
associated with each feature story and the introduction of a new font. Completed with the help
of Leo Jung, Caleb Bennett and Sara Cwynar, and under the art
direction of Design Director, Arem Duplesis, and Art Director, Gail Bichler.

Additional credits:
TO CHOOSE IS TO LOSE: Illustrations by Hilary Greenbaum
FOR DEREK JETER ON HIS 37TH BIRTHDAY: Photo illustration by Tom Schierlitz.
Set Design by Kevin O’Callaghan, James Korpai and Chris Malec.
WARNING: THERE’S NOT NEARLY ENOUGH OF THIS VACCINE TO GO AROUND: Photo illustration by Tom Schierlitz.
BREAK IT UP: Illustrations by Patrick Leger.
SPIKE JONZE’S WILD RIDE COVER: Photograph by Dan Winters, Lettering by Geoff McFetridge.
THE MAKE-BELIEVER: Photograph by Sam Taylor-Wood.
THE CORPORATE CHALLENGE: Photograph by Dewey Nicks.
ARGUING THREE STRIKES: Photograph by Todd Hido.
IF YOUR LIFE WERE A MOVIE: Photographs by Jeff Mermelstein.
THE PALIN NETWORK: Photograph by Jens Mortensen, Collage by Hilary Greenbaum.
THE DEADLY CHOICES AT MEMORIAL: Photographs by Paolo Pellegrin.

Various charts for a feature story about aging athletes,
namely Derek Jeter. Completed under the art direction of Design Director, Arem Duplessis,
and Art Director, Gail Bichler.

Design of various infographics in conjunction with the Lede essay,
August 2008 through June 2009. Completed under the art direction of Design Director,
Arem Duplessis, and Art Director, Gail Bichler.

Design of three infographics in conjunction with the 2007 College Issue. Each graphic was created,
printed, and then torn and weathered by hand to match the style of the issue’s
bulletin board theme. They were photographed by Tom Schierlitz, and completed under the art
direction of Design Director, Arem Duplessis, and Art Director, Gail Bichler.